SubwayIntegrated Content Campaign
Build it better
Top Snap to Long-Form Video
Better Flavor — Italian Hero
Execution: Snapchat Ad | Long-Form Video
Food Network personality Jeff Mauro features the Subway Italian Hero in this execution of the campaign. The Snapchat Top Snap launched within Food Network’s Discover channel, prompting viewers to swipe up into the full branded video experience.
I developed the Snapchat ad concept and messaging to connect the short-form Top Snap with the longer branded video, encouraging viewers to transition from quick mobile engagement into the full video experience.
Top Snap to Long-Form Video
Better Ingredients — Rotisserie-Style Chicken
Execution: Snapchat Ad | Long-Form Video
Jeff Mauro showcases Subway’s Rotisserie-Style Chicken sandwich in a second execution of the campaign. Like the Italian Hero spot, the Snapchat Top Snap drove viewers from Discover into the full branded video experience.
I created the ad messaging and swipe-up structure to align with Subway’s campaign narrative while encouraging viewers to engage with the longer-form content.
