Applebee'sCross-Platform Video Campaign
Fresh flavors, fire-grilled
Broadcast & Social Video
Watermelon & Spicy Shrimp Salad
Fresh, seasonal ingredients take center stage as Chef Cammie brings the Watermelon & Spicy Shrimp Salad to life through vibrant, close-up food storytelling.
I developed the campaign concept and led the full production, from scripting and directing on set to shaping the final edits for both broadcast bumpers and longer-form social and digital placements.
Broadcast & Social Video
Southwestern Steak Salad
Bold flavors and flame-grilled preparation highlight the Southwestern Steak Salad, combining fresh ingredients with Applebee’s signature wood-fired approach.
As part of the campaign system, I directed and produced each execution to maintain a consistent visual style while adapting the content across broadcast, social, and digital formats.
Broadcast & Social Video
Chicken, Avocado & Grapefruit Salad
A balance of smoky, fresh, and citrus-forward ingredients defines the Chicken, Avocado & Grapefruit Salad, captured through bright, summery visuals.
I oversaw the creative execution from concept through post, ensuring each piece delivered both as a standalone story and as part of a cohesive cross-platform campaign system.
