Engaging ad formats
Title Sponsorships
Screen to Stream — Theatrical Releases
I created the Screen to Stream theatrical sponsorship format for HBO Max, working with Warner Bros. Discovery advertising leadership to bring the concept to market. The ad product connects major Warner Bros. theatrical premieres with their streaming debut, creating a natural opportunity for brand partners to align with highly anticipated releases.
The video demonstrates early prototype executions I created to introduce the concept internally and support advertising sales. One example uses Barbie to illustrate the format with a neutral brand placeholder, while another features Ford to show how sponsor footage, messaging, and logos integrate into the experience.
Designed as a modular, scalable ad product, it allows brand partners to align messaging with major theatrical releases as they transition from theaters to the HBO Max platform.
Interactive Ad Experiences
Expandable Photo Gallery (initial state)
Invite viewers to engage directly from a commercial spot by pausing the stream and entering an immersive full-screen experience. The unit expands to reveal additional branded visuals, image carousels, and messaging that extend beyond the length of the spot.
Expandable Photo Gallery (expanded state)
Once expanded, viewers can explore imagery and messaging at their own pace. When exiting, the commercial resumes and plays to completion.
Expandable Video Gallery (initial state)
Invite viewers to continue the story from a commercial spot by pausing the stream and entering an immersive full-screen video experience. The unit expands to surface additional long-form video content beyond the original spot.
Expandable Video Gallery (expanded state)
Within the expanded experience, videos play automatically inside a curated gallery, allowing viewers to watch and explore at their own pace. When exiting, the commercial resumes and plays to completion.
Locator
Deliver location-aware creative directly within the commercial experience. Each viewer is served nearby brick-and-mortar locations in real time, making a single spot more relevant, personal, and actionable at scale.
Static Overlay with QR Code
Extend engagement beyond the TV screen by giving viewers a simple, scannable path to act. A persistent QR code overlay allows audiences to engage on their phone at any moment during the spot, continuing the brand experience beyond the ad itself.
Trivia
Turn a passive commercial into an interactive moment by challenging viewers with a quick trivia question. Viewers respond using their remote, creating engagement that feels fun, effortless, and native to the streaming experience.
Product Carousel
Give viewers a way to browse products, benefits, or brand messaging directly within the commercial experience. A simple left-right carousel invites exploration without interrupting the stream, turning a single spot into an interactive showcase.
Viewer's Choice
Empower viewers to choose their ad experience. This premium format lets audiences select the creative most relevant to them, increasing engagement and attention within a single commercial break.
Click to Contact
Make it effortless for viewers to take action directly from the TV screen. Click to Contact allows audiences to engage with a brand using their remote, triggering email sign-ups, offers, or purchase links without interrupting the viewing experience.
Reveal
Invite viewers to explore a moment of transformation. Reveal turns a commercial into a lightweight interactive experience, letting audiences uncover scene changes, visual states, or product variations tied to a brand’s story.
Co-Branded Bumper
HBO Max IP + Sponsor Attribution
Promotional bumpers create a seamless moment of alignment between HBO Max IP and a sponsoring brand. These short co-branded videos pair premium show or film key art with advertiser attribution to signal a rewarded viewing experience for the audience.
I designed this format as a scalable, template-driven system that preserves the integrity of HBO Max IP while creating a clear, positive association with the sponsor. The bumper signals an ad-light viewing experience after the break, positioning the brand as part of the reward rather than the interruption.
Co-Branded Frame
HBO Max IP Framing
I designed the Promo Frame as a static co-branded format appearing during a client’s :30–:60 commercial spot, framing the video with premium HBO Max IP and sponsor attribution.
Built as a scalable template-driven system, the format allows brands to place their logo alongside the show or event title, creating a clear association that feels seamlessly integrated into the viewing experience.
