Engaging ad formats
Title Sponsorships
WB Theatrical Release – Barbie | The Flash
I created this exclusive Title Sponsorship format for Warner Bros. Discovery, designed to surround theatrical premieres as they debut on HBO Max. First introduced with Barbie, the format was developed to help ad sales bring a new sponsorship model to market and is now used across all theatrical releases.
The video showcases two concept executions: a brand-agnostic mock for Barbie and a Ford-branded example demonstrating how sponsor logos and client footage integrate seamlessly within the format.
Interactive Ad Formats
Expandable Photo Gallery (initial state)
Invite viewers to engage directly from a commercial spot by pausing the stream and entering an immersive, full-screen experience. The unit opens to reveal additional branded visuals, image carousels, and messaging that extends beyond the duration of the spot.
Expandable Photo Gallery (expanded state)
Once expanded, viewers can explore a gallery of imagery and text at their own pace, engaging for as long as they’d like. When exiting, the commercial resumes and plays to completion.
Expandable Video Gallery (initial state)
Invite viewers to continue the story from a commercial spot by pausing the stream and entering an immersive, full-screen video experience. The unit opens to surface additional long-form video content beyond the length of the spot.
Expandable Video Gallery (expanded state)
Within the expanded experience, videos play automatically inside a curated gallery, allowing viewers to watch and explore at their own pace. When exiting, the commercial resumes and plays to completion.
Locator
Deliver location-aware creative directly within the commercial experience. Each viewer is served nearby brick-and-mortar locations in real time, making a single spot more relevant, personal, and actionable at scale.
Static Overlay with QR Code
Extend engagement beyond the TV screen by giving viewers a simple, scannable path to take action. A persistent QR code overlay allows audiences to engage on their phone at any moment during the spot, continuing the brand experience beyond the ad itself.
Trivia
Turn a passive commercial into an interactive moment by challenging viewers with a quick trivia question. Viewers respond using their remote, creating engagement that feels fun, effortless, and native to the stream.
Product Carousel
Give viewers a way to browse products, benefits, or brand messaging directly within the commercial experience. A simple left-right carousel invites exploration without interrupting the stream, turning a single spot into an interactive showcase.
Viewer's Choice
Empower viewers to choose their ad experience. A premium, choice-based format that lets audiences select the creative most relevant to them, increasing engagement and attention within a single commercial break.
Click to Contact
Make it effortless for viewers to take action directly from the TV screen. Click to Contact lets audiences engage with your brand using their remote, triggering email, sign-ups, offers, or purchase links without breaking the viewing experience.
Reveal
Invite viewers to explore a moment of transformation. Reveal turns a commercial into a lightweight interactive experience, letting audiences uncover scene changes, visual states, or product variations tied to a brand’s story.
