Engaging ad formats
Title Sponsorships
Screen to Stream — WB Theatrical Releases
I created the Screen to Stream Title Sponsorship format for Warner Bros. Discovery, designed to surround theatrical premieres as they debut on HBO Max, initially launched with Barbie. The format helped ad sales bring a new sponsorship model to market and is now used across all theatrical releases.
The video showcases two concept executions: a neutral mock for Barbie and a Ford-branded example tied to The Flash, demonstrating how sponsor logos and client footage integrate seamlessly within the format.
Interactive Ad Formats
Expandable Photo Gallery (initial state)
Invite viewers to engage directly from a commercial spot by pausing the stream and entering an immersive, full-screen experience. The unit opens to reveal additional branded visuals, image carousels, and messaging that extends beyond the duration of the spot.
Expandable Photo Gallery (expanded state)
Once expanded, viewers can explore a gallery of imagery and text at their own pace, engaging for as long as they’d like. When exiting, the commercial resumes and plays to completion.
Expandable Video Gallery (initial state)
Invite viewers to continue the story from a commercial spot by pausing the stream and entering an immersive, full-screen video experience. The unit opens to surface additional long-form video content beyond the length of the spot.
Expandable Video Gallery (expanded state)
Within the expanded experience, videos play automatically inside a curated gallery, allowing viewers to watch and explore at their own pace. When exiting, the commercial resumes and plays to completion.
Locator
Deliver location-aware creative directly within the commercial experience. Each viewer is served nearby brick-and-mortar locations in real time, making a single spot more relevant, personal, and actionable at scale.
Static Overlay with QR Code
Extend engagement beyond the TV screen by giving viewers a simple, scannable path to take action. A persistent QR code overlay allows audiences to engage on their phone at any moment during the spot, continuing the brand experience beyond the ad itself.
Trivia
Turn a passive commercial into an interactive moment by challenging viewers with a quick trivia question. Viewers respond using their remote, creating engagement that feels fun, effortless, and native to the stream.
Product Carousel
Give viewers a way to browse products, benefits, or brand messaging directly within the commercial experience. A simple left-right carousel invites exploration without interrupting the stream, turning a single spot into an interactive showcase.
Viewer's Choice
Empower viewers to choose their ad experience. A premium, choice-based format that lets audiences select the creative most relevant to them, increasing engagement and attention within a single commercial break.
Click to Contact
Make it effortless for viewers to take action directly from the TV screen. Click to Contact lets audiences engage with your brand using their remote, triggering email, sign-ups, offers, or purchase links without breaking the viewing experience.
Reveal
Invite viewers to explore a moment of transformation. Reveal turns a commercial into a lightweight interactive experience, letting audiences uncover scene changes, visual states, or product variations tied to a brand’s story.
Co-Branded Promotional Bumper
HBO Max IP with Sponsor Attribution
Promotional Bumpers create a seamless moment of alignment between HBO Max IP and a sponsoring brand. These short, co-branded bumper videos pair premium show or film key art with advertiser attribution to signal a rewarded viewing experience for the audience.
I designed this format as a scalable, template-driven system that preserves the integrity of HBO Max IP while creating a clear, positive association with the sponsor. The bumper signals an ad-free experience after the break, positioning the brand as part of the reward rather than the interruption.
Co-Branded Promotional Frame
HBO Max IP Framing a Sponsor Video
I designed the Promo Frame as a static, co-branded format that appears during a client’s :30 commercial spot, framing the video with premium HBO Max IP and sponsor attribution.
Built as a scalable, template-driven system, the format allows brands to place their logo alongside the show or event title, creating a clear, positive association that feels seamlessly integrated.
