Store Bought to Super – Science Cupcakes

Execution: Snapchat Ad | Long-Form Video

Hilah Johnson transforms everyday cupcakes into playful “science” creations using Airheads candy, blending personality-driven storytelling with hands-on crafting.

The Snapchat Top Snap introduces the concept within Discover, prompting viewers to swipe up into the full branded video experience.

I developed the ad concept and messaging strategy, connecting the short-form Top Snap to the longer video and shaping the flow from quick mobile engagement into deeper content.

5 for Fun – Monster Donuts

Execution: Snapchat Ad | Long-Form Video

A playful take on simple party treats, turning store-bought donuts into colorful monster creations using Airheads.

Like the Science Cupcakes execution, the Snapchat Top Snap captured attention quickly and drove viewers into the full video experience.

I created the ad messaging and swipe-up structure, aligning the short-form interaction with the longer content to maintain engagement across both formats.