Launch Study

StarbucksMulti-Device Campaign

Coffee brunch pairings

Multi-Device Campaign

Mobile & Tablet

A multi-device campaign designed to deliver a cohesive brand experience across mobile and tablet.

I developed the creative approach and ad executions, adapting the content to fit each environment while maintaining a consistent visual and messaging system. Recipe pairings provided a contextual, editorial feel, blending seamlessly into the Food Network experience.

A great experience should feel consistent, no matter the screen.
Matt Rosecrance Creative Director

Mobile Interstitial & Pushdown

In-App & Mobile Web

The campaign extended into high-impact mobile placements, including interstitial and pushdown units.

I adapted the creative for smaller screens, simplifying the experience while preserving engagement. Carousel interactions allowed users to explore recipe pairings, with features designed to encourage deeper interaction and sharing.

Launch Study