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Launch Deck

FuboMarketplace Rebrand

Marketplace narrative

Sales Deck

Go-To-Market Rebrand

Fubo came to me with a clear challenge. Their sales materials were fragmented across teams, inconsistent in tone, and lacking a strong marketplace story. In a category dominated by major streaming platforms, they needed clarity, confidence, and a sharper competitive position.

This project became more than a visual redesign. I rebuilt the go-to-market narrative from the ground up, developing a sales system that gave Fubo a stronger marketplace narrative and a consistent foundation for every sales team.

Built for the action of live sports TV. Designed to move at the speed of the sales game.
Matt Rosecrance Creative Director

Scalable Templates

Built for Real-World Sales Execution

The objective was to position Fubo as a serious contender in sports streaming. The story itself needed to be reframed as a clear marketplace narrative that sponsors and partners could immediately understand.

Working from early draft materials and a brand brief, I rebuilt the content into a focused GTM Sales Deck that gave their teams a unified voice in the room. The messaging was restructured to clearly articulate how Fubo delivers value to sponsors, simplifying complex offerings into a confident and digestible sales story.

The visual system introduced motion-driven image treatments inspired by the speed and immediacy of live sports, reinforcing Fubo’s position as a platform built for the action of live TV.

The deck was built as a modular sales system in Google Slides using web fonts and structured grid templates. Teams can update stats, tailor proposals, and insert client-specific information without breaking visual consistency. The experience had to feel premium while still functioning inside fast-moving sales cycles.

Launch Deck

Related Work.