Cross-Platform Program

Custom Content Hub

A cross-platform destination brought Biltmore Estate to life across Scripps Networks Interactive’s lifestyle brands, creating a unified place to explore its food, home, and travel content.

I led the development of the program’s content strategy and creative framework, integrating custom video, editorial, and targeted media into a cohesive cross-platform experience.

Food, Home & Travel

Custom content lived across HGTV, Food Network, and Travel Channel, with each hub tailored to its audience. Each experience combined a lead video, curated photo galleries, and editorial.

Supporting media and ad placements connected the hubs across brands, driving audiences between destinations.

Media & Distribution

he program extended across high-impact digital placements, social amplification, and on-air promotion to drive audiences to each hub through relevant touchpoints.

Built to bring Biltmore’s story to life across platforms through a connected content system.

Matt Rosecrance Creative Director

HGTV – Branded Content

Inspired Design at Biltmore

Explores the design and décor of Biltmore Estate, blending existing footage, original content, and a curator-led interview to translate historic interiors into modern home inspiration.

Food Network – Branded Content

Inspired Cuisine at Biltmore

Highlights Biltmore’s farm-to-table approach, featuring chef-led insights and culinary storytelling that connect a tradition of fresh, seasonal ingredients with modern entertaining.

Travel Channel – Branded Content

Inspired Getaway at Biltmore

Showcases Biltmore as a destination, highlighting both iconic experiences and unexpected moments to capture the full appeal of visiting the estate.

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BiltmoreCross-Platform Content Hub

Inspired at Biltmore