Nestlé Toll HouseInteractive Mobile Campaign

Bake some love

Touch Advertising

Mobile & Tablet

An interactive mobile experience designed to bring recipes and content directly into the user’s hands.

I developed the campaign and designed a touch-driven ad experience that encouraged exploration by translating recipe content into a seamless, interactive in-app format.

Great interaction invites user exploration.
Matt Rosecrance Creative Director

Expandable Mobile Ad

Tap to Expand

The experience expanded into a full-screen mobile unit, giving users more space to explore video, browse recipes, and move through content more fluidly.

I designed the expandable structure and interaction flow, creating a flexible canvas that supported deeper engagement while maintaining a simple, intuitive user experience.