Overview
We received 8 hours of film footage and hundreds of still photographs from a model shoot for Nioxin. Our first step was to carefully select a combination of imagery that would tell the story of Nioxin’s line of hair products in a brief one-minute timeframe. A rough-cut edit was combined with a selected music score that enriched their edgy brand. We then superimposed product photos with transitional effects, and created stylized copy segments with graphical treatments that added a stunning visual interest to their brand.
Results
We delivered a one-minute looping video that captures and demands viewer attention. It not only draws customers to their trade show booth in a highly competitive market, but also provides an energetic environment inside the Nioxin office space.
