NioxinProcter & Gamble

Skincare for the scalp

:60 Promo Loop

Nioxin - Thinning Hair Systems

Nioxin Research Laboratories has a long history of science behind their line of hair care products. They came to us with the goal of creating a video that would appeal to their audience of stylists and salon owners. They wanted an image that not only reflected their high-end products, but also was trendy and visually exciting. They were in need of a professional video to help draw attention to their booth at trade shows, and to create an energetic and exciting environment in the lobby of their offices in Atlanta, Georgia.

Editing & Post Production


We received 8 hours of film footage and hundreds of still photographs from a model shoot for Nioxin. Our first step was to carefully select a combination of imagery that would tell the story of Nioxin’s line of hair products in a brief one-minute timeframe. A rough-cut edit was combined with a selected music score that enriched their edgy brand. We then superimposed product photos with transitional effects, and created stylized copy segments with graphical treatments that added a stunning visual interest to their brand.


We delivered a one-minute looping video that captures and demands viewer attention. It not only draws customers to their trade show booth in a highly competitive market, but also provides an energetic environment inside the Nioxin office space.

In an age when everyone has a smartphone and a need for instant gratification, brands must master short format storytelling in the form of video.
Matt Rosecrance Creative Director