Cross-Platform Digital Program

Custom Content Hub

Scripps Networks Interactive brands and Biltmore partnered to create a cross-platform custom program, highlighting everything Biltmore Estate has to offer.

Food, Home & Travel

From food, travel to home décor, custom content inspired users within a content hub living on HGTV, Food Network and Travel Channel. Each hub consisted of a custom video as the main focal point, plus a unique photo gallery and blogs associated with each brand.

Content Hub, Display Ads & Digital Videos

On-air promo spots, high impact ad units, digital content anchors and social amplification was targeted contextually with relevant content driving to each hub.

Through a cross-platform custom program, we highlighted everything Biltmore Estate has to offer.

Matt Rosecrance Creative Director

HGTV: Digital Video

Inspired Design at Biltmore

Take an inside look at the decor and design of America’s largest home and how to use historic interiors as inspiration for modern home design. A blend of existing Biltmore footage, an interview with a Biltmore curator and original footage help communicate and illustrate the allure of Biltmore along with design take-away.

Food Network: Digital Video

Inspired Cuisine at Biltmore

Grilling is one of the hottest topics, especially paired with farm to table veggies. We’ll share some insider tips from an experienced chef at Biltmore Estate—with its award-winning cuisine and a century’s old tradition of farm-to-table dining and entertaining guests from far and wide, we give a modern twist to a time-honored classic.

Travel Channel: Digital Video

Inspired Getaway at Biltmore

You’ve probably heard of Biltmore, but here we showcase a fun and fast paced listing of 3 ‘obvious’ reasons and 3 ‘surprising’ reasons why Biltmore is an amazing place to visit…And a few more that you may never have imagined!

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BiltmoreHGTV, Food Network & Travel

Inspired at Biltmore