Inspired at Biltmore
Cross-Platform Digital Program
Custom Content Hub
Scripps Networks Interactive brands and Biltmore partnered to create a cross-platform custom program, highlighting everything Biltmore Estate has to offer.
Food, Home & Travel
From food, travel to home décor, custom content inspired users within a content hub living on HGTV, Food Network and Travel Channel. Each hub consisted of a custom video as the main focal point, plus a unique photo gallery and blogs associated with each brand.
Content Hub, Display Ads & Digital Videos
On-air promo spots, high impact ad units, digital content anchors and social amplification was targeted contextually with relevant content driving to each hub.
HGTV: Digital Video
Inspired Design at Biltmore
Take an inside look at the decor and design of America’s largest home and how to use historic interiors as inspiration for modern home design. A blend of existing Biltmore footage, an interview with a Biltmore curator and original footage help communicate and illustrate the allure of Biltmore along with design take-away.
Food Network: Digital Video
Inspired Cuisine at Biltmore
Grilling is one of the hottest topics, especially paired with farm to table veggies. We’ll share some insider tips from an experienced chef at Biltmore Estate—with its award-winning cuisine and a century’s old tradition of farm-to-table dining and entertaining guests from far and wide, we give a modern twist to a time-honored classic.
Travel Channel: Digital Video
Inspired Getaway at Biltmore
You’ve probably heard of Biltmore, but here we showcase a fun and fast paced listing of 3 ‘obvious’ reasons and 3 ‘surprising’ reasons why Biltmore is an amazing place to visit…And a few more that you may never have imagined!