Overview
Louisiana Tourism looked to captivate their audience through an inspiring culinary video. They planned to sponsor native content on TravelChannel.com, promoting trip ideas, but only article and photo content existed. I combined a script with repurposed library footage from Scripps Networks, to edit this low budget flavorful video.
Results
The sponsored content was driven by a 3-across native module within the 'Food and Drink' section of TravelChannel.com. Each piece of content drove to those respective editorial landing pages. Utilizing existing footage not only supplied motion picture content for Travel Channel, but didn't break the bank to our client sponsoring the page.
