Concept
In a series of people around the world texting each other "Whatchu Watchin," we learn that people seem to be more into what they’re watching on discovery+ than what is actually happening in their current surroundings. This concept leans into the power of word of mouth, and has the flexibility to be executed globally, with different genres, and with or without talent.
Consumer Insight
Crowdsourcing recommendations is a huge part of our culture, especially when it comes to entertainment. People use it as a way to connect and relate, while also avoiding the need to sift through the ever-increasing options at their fingertips.
