A taste of generation yum
2017 Sizzle Reel
Meet Generation Yum – Food Network
Young people don't just care about food. They're obsessed with it. That was the takeaway at the Food Network "Meet Generation Yum" event held at New York's Project Farmhouse.
This Food Network digital sizzle reel set the stage to open the "Generation Yum" panel of discussions. The event was conceived as an opportunity to share the insights gleaned from Food Network's extensive research on these emerging food fanatics with Scripps' brand marketer and agency partners.
Food is Sensory
Stations in the event space were designed to illustrate the maxims posted around the room, from Food Is Heritage to Food Is Community. Video screens, scented cards and Holosonic speakers revealed the sights, smells and sounds of onions being chopped and donuts frying in vivid detail.
Guests had the opportunity to sample delicious fare from local chefs, ranging from healthy to decadent. Favorites included poke avocado toast, roast pork with grits, juice shots and artisanal donuts.
Panel of Discussions
While Millennials and Gen Z-ers are upending traditional attitudes about food, Food Network is a trusted resource for these young food enthusiasts, and a powerful ambassador for brands trying to reach them.