Launch Microsite

Ski-DooIntegrated Digital Experience

Escape mountain

Custom Microsite

Discovery & Ski-Doo

I led the creative development of a custom microsite within Discovery Channel’s Exploration section featuring the Ski-Doo branded video series, Escape Mountain. The experience blends the challenge of an escape-room adventure with the rugged setting of deep snow mountain snowmobiling.

This custom microsite expanded the series into a deeper content hub featuring full episodes, behind-the-scenes videos, rider profiles, and a photo gallery that allowed viewers to explore the Escape Mountain challenge beyond the main video content.

The original brief was a home for only three videos. We turned it into a richer interactive experience.
Matt Rosecrance Creative Director

Flex Ad

Microsite Ad Drivers

To drive traffic to the Escape Mountain experience, I led the development of a custom flex ad scaled across Discovery’s digital portfolio. The unit featured :30 teaser trailers designed to entice viewers to click through and explore the full Escape Mountain microsite and episodic content.

Additional drivers included mid-roll trailers across Discovery’s streaming platforms and targeted social promotion on Facebook.

Launch Microsite