Discovery & Ski-Doo
I led the creative development of a custom microsite within Discovery Channel’s Exploration section featuring the Ski-Doo branded video series, Escape Mountain. The experience blends the challenge of an escape-room adventure with the rugged setting of deep snow mountain snowmobiling.
This custom microsite expanded the series into a deeper content hub featuring full episodes, behind-the-scenes videos, rider profiles, and a photo gallery that allowed viewers to explore the Escape Mountain challenge beyond the main video content.
The original brief was a home for only three videos. We turned it into a richer interactive experience.
Matt Rosecrance Creative Director