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Lumber LiquidatorsPartnership Sizzle

Where brands truly connect

Brand Sizzle

Lumber Liquidators & Scripps Networks

Lumber Liquidators partnered with Scripps Networks Interactive to showcase its products across some of television’s most recognizable home and lifestyle brands.

I developed this partnership sizzle to bring that collaboration to life, shaping a narrative that brought together on-air integrations and digital content into one cohesive story.

Presented at the opening of Lumber Liquidators’ national sales convention, the piece reinforced the partnership and helped set the stage for continued collaboration across HGTV, DIY Network, and digital platforms.

Script Writing & Post Production

Script Outline

The narrative was shaped using existing network footage and related digital campaign assets. Its goal was to strengthen the partnership by showcasing integrations across flagship programming such as HGTV Dream Home and other network series, while extending the story into digital content like sweepstakes.

Media Research

Identifying the most memorable brand moments was key, selecting integrations and footage that reinforced Lumber Liquidators’ presence across television and digital platforms.

Editing & Visual Effects

I brought the narrative together by combining broadcast footage, voiceover, and custom motion graphics into a seamless cross-platform experience. The approach reinforced the strength of the brand partnership.

The goal was simple:
make the brand partnership truly memorable.
Matt Rosecrance

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