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Launch Microsite

Red LobsterDiscovery

Seafood with standards

Custom Microsite

Discovery & Red Lobster

We designed and developed a fully custom microsite on Discovery Channel show page. It features all co-produced custom content that speaks to different aspects of Red Lobster’s sustainability practices.

This custom microsite features six co-branded videos, airing in commercial time to launch with the new season of Deadliest Catch in 2019.

Goal was more co-branding flexibility from previous templated executions, tailored and customized for Red Lobster.
Matt Rosecrance Creative Director

Deadliest Catch & Red Lobster: Commercial

Traceable. Sustainable. Responsible.

This custom Seafood with Standards themed content brings one of our Captains and Skip together for an in-depth discussion focusing on the importance of respect and sustainability when fishing and sourcing crab. This engaging and dedicated team discuss their passion for crab and how Red Lobster only provides the freshest crab in a traceable, sustainable and responsible way.

Launch Microsite

Related Work.