bet365 is legal to players in the US aged 21+ and available to play in 7 states, with Colorado, New Jersey, Iowa, Kentucky, Ohio, Virginia, and Louisiana all accessible to residents in those areas.
BET NOW and bet are not a subscription service. It's free to download the app, and you need to log in with your cable TV provider to watch locked content on the app or website. If you are looking to subscribe to a service, check out BET+ in the app store.